The days of relying solely on word-of-mouth are gone. In 2025, your launch strategy starts online — before your first dish is even plated.

Why Online Visibility Matters:

When potential customers search “restaurants near me,” Google prioritizes businesses with:

• Verified profiles

• Consistent reviews

• Fresh photos

• Complete information

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Your Pre-Opening Marketing Checklist:

1. Create Your Google Business Profile

◦ Add location, hours (even if TBA), and placeholder photos

◦ Enable early customer questions and engagement

2. Collect Soft-Launch Reviews

◦ Invite friends, influencers, and early diners to leave reviews during tastingsor training nights

◦ Use our review cards to streamline this process

3. Start Posting Teasers Online

◦ Share your progress on Instagram and Facebook

◦ Post behind-the-scenes content: menu creation, kitchen setup, staff training

4. Use Tap-to-Review Tools on Day One

◦ Position them at checkout, hostess stand, or on takeaway bags

◦ Convert opening-day guests into early advocates

5. Monitor and Respond

◦ Use our app to track all incoming reviews

◦ Respond to every one with hospitality and gratitude

Launching with a positive digital footprint gives you a massive advantage. It builds trust, visibility, and momentum — all before your first weekend rush.